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对列车席位进行市场细分,采取差别定价,有其理论依据与现实背景。为寻求细分市场的最优数量以及对应的最优价格,在总需求方程为线性的前提下,研究列车旅客席位的最优市场细分定价策略,讨论了四种不同的情况:(a)单一价格市场;(b)单一价格市场剩余的闲置席位的优化细分;(c)所有席位的优化细分;(d)允许乘客从高价市场流向邻近低价市场的优化细分。每一种情况都附有算例,表明利润增量的差异。
Market segmentation of train seats to take a differential pricing, with its theoretical basis and realistic background. In order to find the optimal number of market segments and the corresponding optimal price, under the premise of linear total demand equation, we study the optimal market segmentation pricing strategy of train passenger seats, and discuss four different situations: (a) (B) an optimized segment of the remaining idle seats in the single price market; (c) an optimized segment for all seats; and (d) an optimized segment that allows passengers to flow from the high-priced market to the neighboring low-cost market. An example is attached to each case, showing the difference in incremental profits.