论文部分内容阅读
社区是城市管理的最基层单位,直接面对居民消费,具有广阔的发展前景。从理论上讲,只要是人们消费的产品都可以开发社区市场,但社区市场却最适合药品、食品、日用品等。其中,药品是最适合的。2006年是中国医药市场的“第三终端”年,是医药营销市场分化、细化、医药宏观政策的必然结果,通过媒体辩论,第三终端的理论与实践开始受到越来越多企业的重视。除了农村如火如荼新农合全面开展,城市社区卫生服务系统成了最大的热点。零差率、托管、优先发展社区卫生服务中心、医疗体制的英国、美国、台湾模式之争。都涉及到城市社区第三终端。本文将就城市社区第三终端的现状和制药企业相对应的营销趋势和营销实务进行阐述。
The community is the most basic unit of urban management and directly faces the consumption of residents, and has broad prospects for development. In theory, as long as it is a product that people consume, it can develop a community market, but the community market is best suited for medicine, food, daily necessities, and so on. Among them, drugs are the most suitable. 2006 is the third terminal year for the Chinese pharmaceutical market. It is an inevitable result of differentiation, refinement, and pharmaceutical macroeconomic policies in the pharmaceutical marketing market. Through media debates, the theory and practice of the third terminal has begun to attract more and more companies. The importance attached. In addition to the full implementation of the new rural cooperative in rural areas, the urban community health service system has become the biggest hot spot. Zero-difference rate, trusteeship, the priority for the development of community health service centers, and the disputes over the UK, the United States, and the Taiwan model of the medical system. All involve the third terminal of the urban community. This article will elaborate on the status quo of the third terminal of urban communities and the corresponding marketing trends and marketing practices of pharmaceutical companies.