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广告是通过相应的理念和创意把信息传达给消费者,同时引起消费者的注意并达到记忆的效果。因此,对消费者记忆形成过程的研究必然能够提高广告的创意水平,同时更能达到广告所要获得的最终目标,两者是水乳交融,相辅相成的。
Advertising is through the appropriate ideas and ideas to convey information to consumers, while drawing the attention of consumers and achieve the effect of memory. Therefore, the study of consumer memory formation process will inevitably improve the creative level of advertisements, and at the same time, achieve the ultimate goal of advertising. Both are synergistic and complementary.