自助行为是在一定范围内一定情形下发挥一定的补充和替代功能的民事自救行为,作为民事自助行为的一种表现形式,悬赏广告在现实生活中被广泛采用。在悬赏广告性质的契约说理论下,民事纠纷可以通过合同法和侵权责任法的有关规定来规制。 Self-help behavior is a civil self-help behavior that can exert certain supplementary and alternative functions under certain circumstances within a certain range. As a manifestation of civil self-help behavior, reward advertising is widely adopted in real life. In the nature of the contract to reward advertising theory, civil disputes can be regulated by the contract law and the relevant provisions of tort law.