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根据近年来家电产品的销售资料分析,1993年我国城市家电商品的需求,总趋势为:需求重心将由大城市转向中小城市,需求呈稳中略增,保持小幅增长,消费档次将进一步提高。小家电销售将明显好于大家电,新型家电商品将继续风靡市场,一般家电将逐步退出城市市场。1993年几种主要的家电商品城市需求情况为: 彩电:总需求将保持相对稳定。由于限产压库,供求矛盾将进一步缓和,居民需求倾向新款式、多功能、大屏幕,53厘米平面直角遥控彩电是城市彩电销售的主流产品。据调查,彩电需求中有70％的购买力将投向进口和国产大屏幕新型机,款式以21英寸彩电为销售主体。预计今年的需求量在450—50。
According to the analysis of the sales data of home appliances in recent years, the general trend of China’s demand for home appliances in 1993 is: the demand center will be shifted from big cities to small and medium-sized cities. The demand will increase steadily, maintain a slight increase, and the consumption level will further increase. Sales of small household appliances will be significantly better than home appliances, and new household appliance products will continue to be popular in the market, and general household appliances will gradually exit the urban market. In 1993, the demand for several major household appliances market was: Color TV: The total demand will remain relatively stable. Due to limited production and pressure storage, the contradiction between supply and demand will be further eased. Residents’ demand will tend to be new-style, multi-functional, and large-screen. The 53-cm plane rectangular remote-controlled color TV is the mainstream product of urban TV sales. According to the survey, 70% of the demand for color TVs will be invested in new models of imported and domestic large screens, with 21-inch color TVs as the main sales model. The demand for this year is expected to be 450-50.