世界四大化妆品集团旗下资生堂国际最近推出了一款精华露,名字有点特别,叫作“傲娇精华”。难道官方为了迎合年轻消费者刻意“卖萌”?其实这个名字就是咱消费者自己取的。可以说资生堂这个social新玩法赚足了眼球。一个以“社长征集令”为脚本故事的有趣漫画投放在了各大社交网络平台,以微博为主要战线的“10万征集新品昵称”活动打响了。网友们纷至沓来,奔走相告,把这个活动推上了微博话题热议榜,经一个月的网络征集,参与人数近4万。最后“傲娇精华”的名字就这样在 The world’s four major cosmetics group’s Shiseido International recently launched a Essence, the name a bit special, known as “proud delicate essence ”. Is the official in order to cater to young consumers deliberately “sell Meng”? In fact, this name is what we consumers. Shiseido can be said that this new social game pocketed enough attention. An interesting comic with “President Call for Letters” as the script story was put on major social networking platforms and the “100,000 Nicknames for New Calls” with microblogging as its main front was launched. Netizens after another came running, running to tell the event on the Weibo topic hot list, after a month of network solicitation, the number of participants nearly 40,000. Finally “proud delicate essence ” name is like this