随着传媒业的进一步发展,当前很多的电视民生节目发展都进入到了瓶颈期,从节目的内容来看不够深刻、同质化、节目格调的庸俗化等较为严重。而面对这些问题民生节目若不进行转型,其发展必然会出现定位和发展的偏差。本文从民生节目发展现状出发,给出了其转型发展方向和趋势。 With the further development of the media industry, many current TV livelihood programs have entered a bottleneck phase. They are not profound enough in terms of the content of the programs, and the homogenization and the vulgarization of programs are more serious. In the face of these issues Minsheng program without the transformation, its development will inevitably be the deviation of positioning and development. Based on the development status of Minsheng Program, this paper gives the direction and trend of its transformation and development.