一、受众所谓受众,是指信息传播的接收者,包括报刊和图书、上网的读者、广播的听众,电影电视的观众。在大众传播学研究的历史中,人们的研究重心发生了从传者中心论到受者中心论的转移。受众研究的地位也逐步从效果研究中突出出来,成为传播学学科体系中的重要组成部分。任何个人或组织所发生的信息,只有最终到达受众的头脑之中,才能说真正完成了一个传播过程。因此,有的学者刻意区分“传”与“传通”两个概念之间的差异。认为, “传”只是单向信号的输出 First, the audience The so-called audience, refers to the recipients of information dissemination, including newspapers and books, Internet readers, radio listeners, movie and television viewers. In the history of mass communication studies, people’s research focus shifted from the theory of the sender to the receiver. The status of audience research is also gradually highlighted from the study of effectiveness, becoming an important part of the discipline system of communication science. The message that happens to any individual or organization can only be said to have truly completed a communication process if it finally reaches the audience’s mind. Therefore, some scholars deliberately distinguish between the two concepts of “transmission” and “communication”. Think, “pass ” is just one-way signal output