当今,网络时代和大媒体时代的到来使咨询舆情爆炸式速度传播,对于高校的舆情控制增加了很多困难,处理不好甚至可以迅速演变为社会负面焦点。本文试图从高校舆情环境和高校舆情技术管理两个方面从实务角度对高校网络舆情的良性发展进行探讨。 Nowadays, the advent of cyberpublics and the era of big media have made the spread of consultative public opinions at an explosive speed, which has caused many difficulties for the public opinion control in colleges and universities. Poor handling can even rapidly evolve into a negative social focus. This article attempts to discuss the healthy development of network public opinion in colleges and universities from the angle of practice from two aspects: the public opinion environment in university and the public opinion technology management in colleges and universities.