围绕营销的真正创新不能只把技术作为实现创意的工具,而是需要营销人在思想层面与互联网思维深度融合。要体现于对互联网上不同应用场景的理解,要将用户在特定时间特定需求和场景的体验相结合起来,才能在一个人完全被广告海洋所包围的时候,让整合营销起到更好的作用和效果,才能帮助品牌在互联网的传播环境中打动人心。 Instead of focusing solely on technology as a tool for creative ideas, the real innovation surrounding marketing needs marketing people to be deeply intertwined with Internet thinking at the thinking level. To be reflected in the understanding of the different application scenarios on the Internet, it is necessary to combine the user’s specific needs with the experience of the scene at a specific time in order to make integrated marketing play a better role when one is completely surrounded by the advertising ocean And the effect, can help brand in the Internet communication environment touching.