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作为事业单位的广播电视行业,目前正处于体制改革的转型期,部分地区已经开始了集团化的尝试。但现代企业制度的建立不仅仅是形式上的追求,在改革中更应关注成功企业持续发展的关键因素——企业文化的建设。深入剖析企业文化之于企业的重要意义,结合广播电视行业体制的传统优势,设计建立适合自身长期稳定发展的企业文化,必将为整合后的广播电视行业提供强大的动力支持。
The radio and television industry as a public institution is currently in the transitional period of institutional reform. Some regions have begun the attempt of grouping. However, the establishment of the modern enterprise system is not only a formal pursuit, but also pays more attention to the key factor of the sustainable development of a successful enterprise in the reform - the construction of enterprise culture. In-depth analysis of the corporate culture of the importance of enterprises, combined with the traditional advantages of radio and television industry system, design and establish their own long-term stable development of corporate culture, the integrated broadcast and television industry will provide a strong impetus to support.