随着电子商务技术的发展、人们收入水平的提高、更多的消费者习惯于“键盘+鼠标”的消费方式,传统保险的销售模式已不能适应人们的消费需求。互联网保险凭借网络优势满足人们的消费习惯。此外,互联网保险产品由于价格低,受众面更广等特点加速了其在近几年的发展,在发展的同时也呈现出一定的问题。 With the development of e-commerce technology, people’s income level increases, more consumers are accustomed to the “keyboard + mouse” consumption patterns, the traditional insurance sales model has been unable to meet people’s consumer demand. Internet insurance by virtue of network advantages to meet people’s spending habits. In addition, Internet insurance products have accelerated their development in recent years due to their low prices and wider audiences, and they also present some problems while they are developing.