在传统的传播领域中,通用的准则是“独家”。但在媒介竞争日趋激烈的今天,所谓的“独家新闻”已经随着传播途径的增加而越来难以成为媒体的垄断拳头产品。因此,从90年代后期开始,有一种理念在媒介策划层中逐渐弥散,那就是在信息密集的媒介市场中,要做到独领风骚必须要传播“独家的观点、视角”。《新 In the traditional field of communication, the general guideline is “exclusive ”. However, with the increasingly fierce media competition today, the so-called “exclusive news” has become more and more difficult to become a monopoly fist product of the media as the channels of communication increase. Therefore, since the late 1990s, there has been an idea that has gradually been dispersed in the media planning layer. That is, in an information-intensive media market, it is imperative to disseminate “exclusive views and perspectives.” "new