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市场经济条件下,每一种强势商品总是以品牌的面貌出现的。品牌是用来识别、代表商品的名称和符号,期刊的品牌也是如此。它是期刊的办刊方针、理念、风格、特色、营销策划、整体形象的高度抽象与概括。期刊品牌的形成,表明期刊所从事的传播知识和信息的创造性劳动得到了为数相当多的读者的认识,得到了业内人士的认同,也得到了社会各界的认可。在全国9000余种期刊中,《读者》、《半月谈》、《故事会》等杂志业已成为知名品牌,它们拥有庞大的读者群,它们呈现强劲的发展势
Under the condition of market economy, every kind of strong product always appears in the brand appearance. The brand is used to identify, represent the name and symbol of the product, as do the brand of the journal. It is the magazine’s guidelines, philosophy, style, features, marketing planning, the overall image of a high degree of abstraction and generalization. The formation of the periodical brand shows that the creative work of periodicals in spreading knowledge and information has been recognized by a considerable number of readers and has won the recognition of the insiders and has also been recognized by all walks of life. In more than 9,000 journals nationwide, magazines such as “Reader”, “Halfmoon Talk” and “Storytelling Club” have become well-known brands that have a huge readership and present a strong momentum of development