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工业旅游作为近几年兴起的一种新型旅游形式,已成为各地旅游产业的一个亮点。宁波经济技术开发区作为知名企业云集的区域之一,拓展以知名企业为资源的工业旅游,不仅是对自身优势的充分挖掘,也是抢抓机遇进行产业转型升级、加快现代服务业发展、进一步打造品牌城市的战略性举措之一。本文从体验经济角度阐述工业旅游的发展,分析宁波经济技术开发区的工业旅游资源及发展现状,提出系统推进开发区工业旅游发展的政策建议。
As a new type of tourism that has emerged in recent years, industrial tourism has become a bright spot in the tourism industry all over the world. Ningbo Economic and Technological Development Zone, one of the regions where famous enterprises gather, expands industrial tourism with well-known enterprises as its resources. It not only fully excavates its own advantages, but also seizes the opportunities for industrial restructuring and upgrading, accelerates the development of modern service industry and further builds One of the strategic initiatives in the brand city. This article elaborates the development of industrial tourism from the perspective of experience economy, analyzes the industrial tourism resources and development status of Ningbo Economic and Technological Development Zone, and puts forward the policy suggestions to systematically promote the development of industrial tourism in the development zone.