“餐饮老板内参”是由来自大河报和新浪网的两个80后年轻人创办的将用户群体对准餐饮老板的微信公号。仅用了两年时间,快速成长为餐饮垂直领域第一自媒体,去年7月拿到pre A轮投资,估值1亿。“餐饮老板内参”作为垂直自媒体领域的标杆被频繁引用,甚至成为很多MBA课堂的成功教学案例。其成功来自于自媒体品牌独特性的构建及内容的新颖性和衍生品的产业价值开发。 “Foodservice internal reference ” is a WeChat account that is targeted at the foodservice owner by two post-80s young people from Dahe Bao and Sina.com. It took only two years to rapidly grow into the first vertical self-media restaurant industry. In July last year, it received a pre-A round of investment valued at 100 million. “Catering boss internal reference ” as a benchmark in the field of vertical self-media is frequently cited, and even become a success of many MBA classroom teaching cases. Its success stems from the uniqueness of the media brand building and the novelty of content and the development of the industrial value of derivatives.