广告翻译在市场经济全球化的国际大背景下越来越重要。本文通过对广告语篇进行文本分析,并对广告语篇的文本目的和非文本目分别说明,提出相应的翻译策略,指导并规范广告翻译。 Advertising translation is becoming more and more important in the global context of the globalization of market economy. In this paper, the text of advertising discourse analysis, and the advertising text of the text purpose and non-text are described separately, put forward the appropriate translation strategies to guide and regulate advertising translation.