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不管是什么样的产品,使用的传播媒体不同或目标市场消费者不同,使用的诉求方式也不同,但是最终目的都是为了更好地宣传产品、促进购买行为实现的目的。它们之间没有优劣之分,只是在广告宣传的实际运作中主要选用那一种方式的唯一标准就是看它是否能够最贴切、最充分地表现产品,最能与这一产品的潜在消费者的心理相契合。
No matter what kind of product, the use of different media or target market consumers, the use of the appeal is also different, but the ultimate goal is to better promote the product to promote the purchase of the purpose of achieving. There is no advantage or disadvantage between them, but the only criterion for choosing one of the major ways in which the actual operation of advertising is to look at is whether it best describes the product, most closely to the potential consumer of the product Psychological fit.