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近年来商业地产项目发展迅速,在带来巨大利润的同时也带来了高风险,租售阶段是决定商业地产项目经营能否成功的一个非常重要的阶段,建立商业地产项目租售阶段风险评价模型十分必要。在分析商业地产项目租售阶段风险因素的基础上,构建了商业地产项目租售阶段风险指标体系,并利用分形评价模型作为商业地产项目风险评估方法。并以合肥市在售的商业地产项目为研究对象,对该方法进行了验证。研究表明该方法有效,其评估结果可为决策提供定量依据,为商业地产项目风险评价问题提供了一种新思路。
In recent years, the rapid development of commercial real estate projects, while bringing huge profits also brought a high risk, the rental stage is to determine the success of commercial real estate project management is a very important stage, the establishment of commercial real estate project phase risk evaluation Model is necessary. Based on the analysis of the risk factors of the commercial real estate project in the stage of renting and selling, the risk index system of the commercial real estate project in the stage of renting and selling is constructed, and the fractal evaluation model is used as the risk assessment method of commercial real estate project. Taking the commercial real estate project in Hefei as the research object, the method is verified. The research shows that the method is effective and the evaluation results can provide a quantitative basis for decision-making, which provides a new idea for the risk evaluation of commercial real estate projects.