Objective:To ascertain the socio-cultural factors influencing the rate of utilization of insecticide treated bed nets(ITNs) in a malaria endemic city of Makurdi,north central Nigeria. Methods:The study was cross-sectional in nature using systematic sampling method to identify households.Both quantitative and qualitative data was generated from adult women using structured and semi structured questionnaires,and focused group discussions(FGDs) to obtain information on rate and patterns of utilization of ITNs.Information such as age,educational level, marital status,awareness or otherwise of the existence of malaria,and factors influencing rate of ownership and utilization of ITNs were obtained.FGDs were used to obtain qualitative information on rate of utilization of ITNs not captured in the questionnaires.Data obtained was analysed using Epi Info 6 statistical software.Results:Among the respondents interviewed,97.0% (2 013/2 075) were aware of existence of malaria and 87.0% of these(1 751/2 013) would associate it with mosquitoes.The rate of ownership of any bed net,ITNs and untreated bed nets(UTNs) was 25.1% ,17.0% and 8.3% ,respectively.Utilization of ITNs among children was 30.0% (112/373) and UTNs 12.9% (48/373).Positive contributors to ITNs utilization were literacy,enhanced economy, experience of marriage,and being gainfully employed(P<0.05);while negative contributors were ignorance,poverty and some cultural beliefs and values.Conclusions:A more synchronized advocacy should be carried out on the potential benefits of ITNs utilization and sustained.Also ITNs should be made available to the people of the community at minimal or no cost. Objective: To ascertain the socio-cultural factors influencing the rate of utilization of insecticide treated bed nets (ITNs) in a malaria endemic city of Makurdi, north central Nigeria. Methods: The study was cross-sectional in nature using systematic sampling method to identify households.Both quantitative and qualitative data was generated from adult women using structured and semi-structured questionnaires, and focused group discussions (FGDs) to obtain information on rate and patterns of utilization of ITNs.Information such as age, educational level, marital status, awareness or otherwise of the existence of malaria, and factors influencing rate of ownership and utilization of ITNs were obtained. FGDs were used to obtain qualitative information on rate of utilization of ITNs not captured in the questionnaires. Data obtained was analyzed using Epi Info 6 statistical software Results: Among the respondents interviewed, 97.0% (2 013/2 075) were aware of malaria and 87.0% of these (1 751/2 013) would associate it with mosquitoes. The rate of ownership of any bed net, ITNs and untreated bed nets (UTNs) was 25.1%, 17.0% and 8.3%, respectively. Utilization of ITNs among children was 30.0% (112 / 373) and UTNs 12.9% (48/373). Positive contributors to ITNs utilization were literacy, enhanced economy, experience of marriage, and being gainfully employed (P <0.05); while negative contributors were ignorance, poverty and some cultural beliefs and values.Conclusions: A more synchronized advocacy should be carried out on the potential benefits of ITNs utilization and sustained. Als ITNs should be made available to the people of the community at minimal or no cost.