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近些年,高校扩招、女大学生数量不断攀升。当“90后”女大学生进入人们的视野后,这些未来消费市场的主力军们在校期间的消费方式及消费状况就引起了社会各界的普遍关注。本文通过问卷和访谈的方法,对北京某高职院校的女生在校期间的消费状况进行了调查,通过对调查结果的分析,以此来揭示当代高职女生的消费心理和消费现状。
In recent years, universities have expanded enrollment and the number of female college students has been on the rise. When the “90 ” female students into the people’s field of vision, the main force in these future consumer markets consumption patterns and consumption during school has aroused widespread concern in the community. Through questionnaires and interviews, this paper investigates the consumption status of girls in a higher vocational college in Beijing and analyzes the survey results to reveal the consumer psychology and consumption status of contemporary high-school girls.