北京作为全国文化中心,20世纪90年代就在国内率先提出发展文化产业。在文化艺术领域,北京具有得天独厚的优势,在艺术院校、演出团体方面均具全国首位。在众多的演出活动中,西方古典音乐现场演出以其优雅、高贵的气质受到许多观众的喜爱。不过,要推广西方古典音乐,仅仅保证演出场次是远远不够的,还必须深入了解西方古典音乐的观众。2008年上海东方艺术中心的市场调查也仅仅回答了消 As a national cultural center, Beijing first proposed the development of cultural industries in the country in the 1990s. In the field of culture and art, Beijing enjoys unique advantages and ranks first in the country in art schools and performance groups. In many performances, the live performances of western classical music are loved by many audiences for its elegant and noble temperament. However, to promote Western classical music, just to ensure that the performance is not enough, but also must understand the audience of Western classical music. The market survey of Shanghai Oriental Art Center in 2008 just answered the question