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美国企业的市场试销方法是多种多样的,但主要的有传统法、模拟法和扫描法三种。传统法是先抽样3％人口,观察一年,然后分析结果,作出决策。模拟法是一种既安全又简单的方法,让消费者在市场看了新产品广告,然后免费带几个样本回家,再利用电话追踪,由市场分析人员以电话宣传、回答疑难及将所得资料输入电脑,由此预测市场需求潜力,判断何种新产品值得大量生产。扫描法则是在某一特定以场抽选全国人口的0.1％作为样本,然后观察他们的消费行为。当被选定的消费者在柜台结帐时,市场调查人员记录下他们买什么、数量多少、多久买一次,再将所得资料输入电脑分析研究。因为消费者不知何种产品是在测试,所以竞争者也无法获得资料。
The market test methods of American companies are various, but the main ones are traditional methods, analog methods and scanning methods. The traditional method is to first sample 3% of the population, observe the year, then analyze the results and make decisions. The simulation method is a safe and simple method, allowing consumers to watch new product advertisements in the market, and then bring a few samples back home for free, and then use telephone tracking, market analysts to promote the phone, answer questions and get Data is entered into computers to predict the market demand potential and determine which new products are worth mass production. The scanning rule is to sample 0.1% of the national population in a particular field and observe their consumption behavior. When selected consumers checkout at the counter, market investigators record what they buy, how much they have, how often they buy it, and then enter the resulting data into a computer analysis study. Because consumers do not know what product is in the test, competitors cannot obtain information.