不同国家之间的文化冲击,成为明基并购西门子手机业务失败的主要因素不断提高对异国文化及其企业文化的认识、尊重和管理,要比追求企业的利润和效益更为重要文化融合,要找出共同点 The cultural impact between different countries has become the main factor in the failure of BenQ’s acquisition of Siemens mobile phone business Continuously raising awareness, respect and management of foreign cultures and their corporate culture is more important than pursuing corporate profits and benefits Cultural integration Out of common ground