近年来,社交网络(即Social Network Services,简称SNS)飞速发展,已进入主流文化和人们的日常生活,深受广大用户喜爱。社交网以其功能的强大性、信息的真实性快速流行,得到大学生群体的广泛使用。本文分析了国内社交网络用户的属性、特点和主要功能,对比研究了典型SNS与易班社交网络的优缺点,为社交网络特别是易班的进一步发展提供了一定的理论基础。 In recent years, the rapid development of the social network (Social Network Services, SNS for short) has entered the mainstream culture and the daily life of people and is deeply loved by the masses of users. Social networks are rapidly gaining popularity due to the power of their functions and the authenticity of information, and are widely used by college students. This paper analyzes the attributes, characteristics and main functions of domestic social network users, and compares the advantages and disadvantages of the typical SNS and social classes. It provides a theoretical basis for the further development of social networks, especially the easy classes.