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本文从中国文字在现代标志中的优势引出,以文字作为标志设计的主要创意元素已经成为国内标志设计的大趋势,再以实际案例分析中国美术字在现代标志设计中体现出的文化意味。
This article derives from the advantages of Chinese characters in modern logos. The main creative elements of logo design with texts have become the general trend of domestic logo design. The actual case analyzes the cultural meanings of Chinese artistic characters in modern logo design.