随着改革开放的发展和社会主义市场经济体制的建立,大学生中奢侈消费观逐渐流行,出现了一些非理性消费行为,例如:从众消费与盲目消费,攀比消费,享受消费等。本文针对以上问题,分析产生的原因并提出解决方法,以期帮助大学生树立健康的消费观。 With the development of reform and opening up and the establishment of a socialist market economic system, the concept of luxury consumption among college students has become more and more popular. Some irrational consumer behaviors have emerged, for example, consumption by the masses, blind consumption, consumption by comparison, and consumption. In view of the above problems, this article analyzes the causes and puts forward solutions to help college students to establish a healthy outlook on consumption.