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无论是从自身特性还是从功能和作用来看,媒体都必须主动践行社会责任。《小区大事》是中央电视台社会与法频道(CCTV-12)一档反映社区建设与管理的周播栏目,从2011年下半年开始,《小区大事》以记录社区基层调解员走村入户进行矛盾调解的方式,制作了100多期入户式调解类节目。3年多时间里,栏目没有发生任何导向问题,节目品质逐步提升,受众接受程度不断增强。这是栏目在尊重事实的基础上,不断强化主体意识、自觉践行社会责任的结果。一、在分析节目优劣势基础上找到践行社会责任的关键点改革开放30多年来,我国社会变革迅猛,人口流动加快,城镇化建设快速推进。在此背景下,人们的
Whether from its own characteristics or from the function and role of view, the media must take the initiative to practice social responsibility. “Residential Affairs” is a weekly broadcast of CCTV-12 that reflects the construction and management of the community. Starting from the second half of 2011, “Residential Events” will record the entry of community grassroots mediators into the village Contradictions mediation approach, produced more than 100 home-based mediation programs. In more than 3 years, there was no guiding problem in the column, the quality of the program was gradually improved, and the acceptance of the audience was continuously enhanced. This is the column on the basis of respecting the facts, and constantly strengthen the subject consciousness, and consciously practice the result of social responsibility. I. Finding the Key to Practicing Social Responsibility on the Basis of Analyzing the Advantages and Disadvantages of Programs In the more than 30 years of reform and opening up, the social changes in our country were swift and violent, the flow of population accelerated and urbanization progressed rapidly. In this context, people’s