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引子:足球还能不能赚钱初创于1994年的足球甲A联赛已进行到第五个年头,作为中国体育改革突破口的足球项目,在这5年中所产生的市场价值正在引发越来越多的讨论,吸引越来越多的尝试。这个赛季之末,武汉雅琪、大连万达相继宣布将退出中国足坛。“足球还能赚钱吗?”就在人们疑问的同时,足球产业中一项尚未被开发的领域——电视转播权正在积极地运作,而5年前中国足协与中央电视台签订的转播合同也将于1998赛季结束后到期。张吉龙(中国足协副主席):当年中国足协与中央电视台签订协议已经是个突破。中央电视台用广告时段作为电视转播权的偿付方式。经过的双方的探
聽聽 聽聽 聽聽 聽聽 聽聽 聽聽 聽聽 聽聽 聽聽 聽聽 Citation: Football can not make money Football 1994 A football league has been in its fifth year, as a breakthrough in China’s sports reform football project in these five years the market value is generated more and more Discuss and attract more and more attempts. The end of this season, Wuhan Akei, Dalian Wanda have announced they will withdraw from the Chinese football. “Football can make money?” Just as people questioned at the same time, an undeveloped area of the football industry - the right to broadcast television is actively functioning, and 5 years ago, the Chinese Football Association and CCTV broadcast contract will also be Expired at the end of the 1998 season. Zhang Jilong (vice chairman of the Chinese Football Association): China Football Association and CCTV signed an agreement that year has been a breakthrough. CCTV advertising period as a TV broadcast rights to pay. After the exploration of both sides