主流媒体处于媒体层级最顶端,拥有其他媒体无法比拟的社会资源、经济资源、人才资源,以及信息来源和传播渠道,也注定其肩负着更重的使命。随着网络等新兴媒体的高歌猛进,主流媒体在新闻报道和舆论引领中的主导地位受到挑战。与此同时,在传媒行业市场化进程不断推进的大背景下,主流媒体为追逐经济利益,开始大肆扩张辅业,一些媒体甚至出现新闻主业被挤压、削弱的现象。如何处理好主流媒体主业与辅业的关系,成为当下传 Mainstream media at the top of the media level, with other media can not match the social resources, economic resources, human resources, as well as sources of information and channels of communication is also destined to shoulder a heavier mission. With the triumph of emerging media such as the Internet, the mainstream media has been challenged by its leading position in news reporting and public opinion leadership. At the same time, under the background of marketization progress of the media industry, the mainstream media began to expand its secondary industry to expand its business, and some media even had the news main industry being squeezed and weakened. How to deal with the mainstream media industry and secondary industry relations, become the next pass