努力开拓国际市场,提高企业国际竞争力是转换经营机制后的中国企业所面临的艰巨任务.这既是振兴我国经济的希望所在,也是我国企业发展的必由之路.为此,提出增强企业国际竞争力的十条对策. 一、树立现代市场营销的新观念我们必须树立现代市场导向观念.一方面根据国际市场的需要来组织生产,明确企业生产的是国际商品,要满足外国消费者的需求;另一方面,把产品的设计、生产、销售和售后服务统一起来作为一个整体,树立整体产品质量第一的观念,按 Efforts to open up the international market and improve the international competitiveness of enterprises are the arduous tasks faced by Chinese companies after the transformation of operating mechanisms. This is both a hope for the revitalization of China’s economy and a necessary path for the development of Chinese enterprises. Therefore, it is proposed to enhance the international competitiveness of enterprises. Ten measures. First, establish a new concept of modern marketing we must establish a modern market-oriented concept. On the one hand, according to the needs of the international market to organize production, clear that the company produces is an international commodity, to meet the needs of foreign consumers; on the other hand , the product design, production, sales and after-sales service are unified as a whole, establish the concept of overall product quality, press