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在地位巩固的传统企业和新兴的以电子商务为基础的企业间的竞争中,传统企业也力图采用电子商务的经营模式,而且取得了不同程度的成绩。但是,新型的电子商务经营模式是传统商务的补充?还是现有模式的替代物?这是许多企业面临的具有挑战性的课题。 电子产品分销商Interlink Communications Systems公司(简称ICS)正在其传统业务的基础上创立新的经营模式:ICS选择了在现有经营模式的基础上组建电子商务业务,力图加速公司的发展。为此,这家拥有 2000万美元资产的公司在近 2年中斥资100万美元用于电子商务的基础设施建设,期望电子商务的收益在现有业务收益中的比重能从15％上升到50％。
In the competition between the traditionally consolidating traditional enterprises and the emerging e-commerce-based enterprises, the traditional enterprises also tried to adopt the e-commerce business model and achieved different degrees of achievement. However, the new e-commerce business model is a supplement to traditional business or an alternative to the existing ones. This is a challenging issue for many companies. Electronic product distributor Interlink Communications Systems (referred to as ICS) is creating a new business model based on its traditional business: ICS chose to build an e-commerce business on the basis of its existing business model in an effort to accelerate its development. To this end, this company with 20 million U.S. dollars in assets spent $1 million in e-commerce infrastructure construction in the last 2 years. It is expected that e-commerce revenue will increase from 15% to 50% of current business revenue. %.