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传播业正经历着从传播者本位向受众本位转变、从卖方市场向买方市场转变的深刻变革,电视业更是如此。政策、市场、技术等诸多力量牵引着电视走向未来。如果我们相信竞争能导致资源获得充分开发和合理配置这一市场定律的话,那么可以说,市场的胜出者将代表电视的未来。赢得了现在,便赢得了未来。面对现在,是我们思考未来的起点。
The communications industry is experiencing profound changes that have shifted from the communicator-based to the audience-based and the seller-to-buyer market, even more so in the television industry. Policy, market, technology and many other forces traction television to the future. If we believe that competition will lead to the full exploitation of resources and the rational allocation of market laws, then one can say that market winners will represent the future of television. Won the present, won the future. Faced with the present, it is our starting point for thinking about the future.