任何新闻报道都有一个舆论导向问题,电视民生新闻报道当然也不能例外。然而,随着电视民生新闻节目的遍地开花,部分电视媒体对民生新闻的报道却出现了一种“有闻必录”的自然主义倾向:只要与民生有关,都拿来进行报道,而对其所产生的实际社会效果和对整个舆论环境的影响却考虑得不够多。笔者认为,正是由于电视民生新闻在普通百姓中的关注度很高,所以在采访报道时就更要注重舆论导向问题。一、释放民生新闻的正能量,大力弘扬主流价值观 Any news report has a media-oriented issue, of course, the livelihood TV news coverage is no exception. However, with the television livelihood news programs blooming everywhere, some television media coverage of the livelihood news shows a tendency of naturalism: as long as it relates to people’s livelihood, it reports it while Its actual social effects and the impact on the entire media environment are not considered enough. The author believes that it is precisely because television livelihood news in ordinary people’s attention is very high, so in the coverage of the interview even more attention to public opinion-oriented issues. First, release the positive energy of the people’s livelihood news, vigorously promote the mainstream values