在新的产品市场上,企业或开疆拓土、或防御外敌,品牌延伸都成为管理者不能回避的话题。但是品牌延伸是风险和盛宴的集合体,在垂涎品牌延伸可能带来的高额利润的同时,对品牌延伸失败的风险亦不可小看。切莫有心无意地犯下品牌延伸的“五宗罪”。 In the new product market, companies or to open up territories, or defense of foreign enemies, brand extension has become the topic managers can not be avoided. However, brand extension is a combination of risk and feast, coveted brand extension may bring high profits at the same time, the risk of brand extension failure should not be underestimated. Do not inadvertently committed brand extension of “five sins.”