论文部分内容阅读
产业集群是区域品牌形成和传播的基础,如何在产业集群的发展基础上培育区域品牌?本文在对温州鞋业、绍兴轻纺、嘉善木业、青岛家电、武汉光谷等5个产业集群区域品牌发展分析的基础上,总结出了地方人文资源型、市场集散推广型、外资资本带动型、名牌企业配套型和技术创新推动型5种典型区域品牌培植模式,为我国各地培植区域品牌、提高区域竞争力提供有效借鉴。
Industrial cluster is the base of the formation and spread of regional brands. How to cultivate regional brands on the basis of the development of industrial clusters? This paper analyzes five regional industrial clusters such as Wenzhou Footwear, Shaoxing Textile, Jiashan Wood, Qingdao Household Appliances and Wuhan Optics Valley, Brand development analysis based on the summed up the local human resources, market distribution and promotion of foreign capital-driven, brand-name enterprises supporting and technology-based promotion of five typical regional brand cultivation model for all parts of our country to cultivate regional brands, improve Regional competitiveness to provide an effective reference.