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二、公关策划谋略之二:出奇公关策划如同军事谋略,要在公众每天接到的纷繁信息中突出有关组织形象的信息,要在形象竞争中立于不败之地,没有点独出心裁、超凡脱俗的主意和办法,不采取出奇制胜的谋略,成功是难以实现的。公关策划中的“出奇”,可表现在诸多方面:比方说,也许是目标选择新奇,即不去争大家都去争的热点,而独钟大家都不注意的冷点,人弃我取,攻其不意;也许是思维方式新奇,即突破约束、跳出常规、或反其道而行之;也许是手段新奇,敢为常人所不为;也许
Second, the second strategy of public relations planning: surprising public relations planning Like military strategy, the daily information received by the public should highlight the information about the image of the organization, to remain invincible in the image of competition, no point of originality, Ideas and solutions, without taking the surprising strategy of winning, the success is difficult to achieve. Public relations planning in the “surprising”, can be manifested in many ways: for example, may be the goal to choose a novelty, that is, do not fight for everyone to fight the hot spot, and we all do not pay attention to the cold spots, people abandon me to take, It may be a novel way of thinking, that is, break the constraints, out of the routine, or the opposite; may be a novelty, dare to be used by ordinary people; maybe