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“轻松一刻”栏目是网易新闻客户端原创类栏目的主打品牌之一,在移动互联时代,呈现出新闻社交化的趋势,包括参与主体社交化、栏目内容社交化和传播渠道社交化三个方面,形成了完整的社交化传播生态,并开始尝试开发多种盈利渠道。本文为探究大众传播的社交化趋向,以“轻松一刻”为例,从社交化互动机制等方面展开讨论,得出未来新闻客户端的社交化程度将更加深入,但新闻客户端仍需在媒介融合中专注于自身领域的核心生产力,谋求一专多能的立体发展方式。
“Easy moment ” section is one of the main brands in the original category section of NetEase news client. In the era of mobile Internet, the trend of socializing news shows the socialization of the main part, the socialization of the part content and the socialization of the communication channel On the one hand, the formation of a complete social ecology of communication, and began to try to develop a variety of profit channels. In this paper, to explore the socialization of mass communication trends, “easy moment ” as an example, from the social interaction mechanism to discuss, concluded that the future news client socialization will be more depth, but the news client still need to Focusing on the core productive forces in its own field, the media integration center seeks a three-dimensional development approach featuring multi-disciplinary ability.