中国堪称世界茶叶生产和消费大国,但茶叶产业在中国还没有建立起一系列知名的品牌。如何打造和建设一大批茶叶品牌企业,提升茶业行业品牌效应,是当前中国茶业亟待突破的课题。跨界营销能够有效整合各行业的优质资源和营销策划经验,获得效率增加成本降低的双赢效果。本文旨在对跨界营销在茶叶品牌中的运用谈自己专业学习后的粗浅感悟。 China can be called the world’s tea producing and consuming country, but the tea industry in China has not yet established a series of well-known brands. How to build and build a large number of tea brands and enhance the brand effect in the tea industry is a subject that needs urgent breakthrough in the current Chinese tea industry. Cross-border marketing can effectively integrate the industry’s high-quality resources and marketing planning experience, gain efficiency and reduce costs and win-win results. This article aims to cross-border marketing in the tea brand talk about their superficial understanding of professional learning.