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中国是世界上最大的图书生产国,却是人均读书最少的国家之一。近几年,随着生活节奏的加快和竞争压力的增大,人们的功利性阅读大大超过了人文性阅读,流行性阅读超过了经典性阅读,泛阅读化时代的阅读倾向理应引起人们更广泛的关注。经济危机席卷全球,也使本来就不景气的图书行业受到了巨大的冲击,但正是在这种恶劣的经济大环境下,言情小说的销量却一路看涨,并大大超越了一向热销的经管励志类图书。究其原因,或许是人们为了逃避“残酷”的现实,从而选择轻松、愉悦的言情小说来寻求心灵上的慰藉。虽然从整体上说,新书出版业在经济危机的影响下萎靡不振,但是二手书市场的异军突起着实让出版业看到了一丝希望,全球最大的网上书店亚马孙并购网上二手书店标志着二手书市场的发展潜力和光明未来。今年,最新调查结果显示,大众的网络阅读率首次超过了传统的纸质图书。以往出版一本纸质版图书需要九个月到一年的时间,如今,借助电子图书技术以及海量的新闻事件汇编的力量,只需一个月甚至更短的时间就可以看到最新的电子书。在这个注重效率的数字时代,谁能以最快的速度占领市场,谁就是最大的赢家。
China is the largest book producer in the world, but it is one of the countries with the least per capita reading. In recent years, with the acceleration of the pace of life and the increase of competitive pressures, people’s utilitarian reading has greatly exceeded the humanistic reading, popular reading has exceeded classical reading, and the reading tendency in the age of universal reading should have caused people to become more extensive. s concern. The economic crisis has swept the world, and it has also caused a huge impact on the already depressed book industry. However, in this harsh economic environment, the sales of romance novels have been rising all the way, and have greatly surpassed the inspirational management inspiration. Books. The reason may be that in order to escape the “cruelty” reality, people choose a relaxed, pleasant romantic novel to seek spiritual comfort. Although speaking as a whole, the publishing industry of the new book was sluggish under the influence of the economic crisis, the sudden emergence of the second-hand book market made the publishing industry see a glimmer of hope. The acquisition of online second-hand bookstores by the world’s largest online bookstore Amazon marked the potential of the second-hand book market. And bright future. This year, the latest survey results show that for the first time, the public’s online reading rate exceeds traditional paper books. It took nine months to a year to publish a hard copy book in the past. Today, with the help of e-book technology and the massive compilation of news events, it will take only one month or even less to see the latest e-books. . In this digital era of efficiency, whoever occupies the market with the fastest speed is the biggest winner.