在市场经济建设的大潮中,公关界不少专家学者认为,借助思想政治工作威力,发展公共关系事业是中国公共关系的一大优势和特色;与此同时,政工战线的不少有识之士也认为,新时期的思想政治工作也应该借助公共关系的有关理论知识和实践形式。来自这两方面的共识说明,公共关系与思想政治工作虽有差别,但更有着不谋而合、血脉相通的必然联系。那么,思想政治工作怎样借助公共关系的热浪劲风呢?第一,学习公关理论,掌握公关技巧。要借助公共关系,首先要懂得公共关系的理论,熟悉公共 In the tide of market economy construction, many experts and scholars in the public relations field think that it is a major advantage and characteristic of China’s public relations to make use of the power of ideological and political work in developing public relations. At the same time, many people of insight in the political and military front It also holds that the ideological and political work in the new period should also draw on the relevant theoretical knowledge and practical forms of public relations. The consensus from these two aspects shows that there are differences between public relations and ideological and political work, but they also have the necessary link of coinciding and connecting with each other. So, how ideological and political work with the help of public relations heat wave? First, study public relations theory, master PR skills. To take advantage of public relations, we must first understand the theory of public relations, familiar with the public