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剖析了组织传播在政府公共关系中的职能。以建设“五个重庆”为例,从组织传播、形象塑造、危机处理三个方面,探讨了政府公共关系的嵌入机制构建。
The function of organization communication in government public relations is analyzed. Taking the construction of “Five Chongqing” as an example, this paper explores the construction of the embedded mechanism of government public relations from the aspects of organizational communication, image building and crisis management.