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经营城市理念要求把城市中可资经营的公共资源如城市土地、城市基础设施、城市生态环境等有形资源以及依附于其上的名称、形象、知名度和城市特色等无形资产的使用权、经营权、冠名权等按照市场化的方式进行运作以获取最大收益。经营城市的本质是搭建一个城市公共资源市场化配置的平台,为政府扩大招商范围,使城市公共资源在“阳光下”配置,最大限度地使城市公共资源增值。
The idea of urban management requires the right to use and manage the intangible assets such as urban land, urban infrastructure, urban ecological environment and other intangible assets that are publicly-financed and manageable in the city, such as name, image, reputation and city characteristics , Naming rights and other market-based approach to operate in order to obtain the maximum benefit. The essence of city management is to build a market-oriented allocation of urban public resources platform for the government to expand the scope of investment so that urban public resources in the “sun” configuration, to maximize the value of urban public resources.