炒作，似乎已成为互联网经济中一道独特的风景，自我吹嘘，勿庸晦言。在各种媒体中狂轰滥炸，由领军人物在交际场合频频作秀，这几乎成了大多数网络新贵们的常用手段。 然而，炒作是要付出代价的。 这些代价不外乎二。一是经济上的代价，大量的广告支出、公关费用，已远远超过 Hype, it seems to have become a unique landscape in the Internet economy, self-boast, not to be undeserved. In various media indiscriminate bombing, led by leaders in the communicative occasions frequently show, which has become almost the most common Internet upstart. However, speculation is to pay the price. These costs no more than two. First, the cost of the economy, a large number of advertising expenditures, public relations costs, has far exceeded