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济南的报业市场尽管从外部看起来很平静,但却有着业界最为严格的控制体系,在《齐鲁晚报》这棵大树下,众多市场化报纸顽强地成长着。老牌报纸是否面临体制僵化的问题?新办报纸如何打破“封杀”的格局?市场化报纸选择市场的过程怎样?继北京、上海、南京、成都后,本刊“传媒风标”推出区域报业之济南篇,与读者共同探讨济南这座报业发展“二线”城市的与众不同之处。
Although the newspaper market in Jinan looks calm from the outside, it has the most stringent control system in the industry. Under the big tree of the Qilu Evening News, numerous market-oriented newspapers have tenaciously grown up. Is the veteran newspaper facing the problem of institutional rigidity? How to break the new newspaper “block” pattern? Market newspaper selection process of the market how? Following Beijing, Shanghai, Nanjing, Chengdu, the magazine Launched the Jinan chapter of the regional newspaper industry and discussed with readers the distinctive features of the second-tier and second-tier cities in Jinan.