论文部分内容阅读
在南昌宣传工作会议上,中国拍卖行业协会推出了首份舆情报告。领军调研撰写该报告的是中央财经大学文传学院的副院长李志军教授。李教授在会上对《中国拍卖行业201 3年度社会舆情报告》进行了详细解读,对行业如何应对社会舆情谈了几点建议,对于如何进一步做好重大舆情引导、李教授认为干预仍是未来工作必须要重视的。为了使行业管理者、企业经营者能够在工作中更好的处理、应对动态的舆情变化,本刊特约李志军教授就如何进一步做好重大舆情引导著专文刊发,文章中李教授的六点建议可谓舆情应对的锦囊妙计。
In Nanchang publicity work conference, the Chinese auction industry association launched the first public opinion report. Leading research The report is written by Professor Li Zhijun, associate dean of the Central University of Finance and Economics. At the meeting, Professor Li gave a detailed account of the Report on the Social Sentiments of China’s Auction Industry for 2013. He made some suggestions on how to deal with the social public opinion in the industry. As to how to further guide major public opinion, Professor Li believes that the intervention is still the future Work must be taken seriously. In order to enable industry managers and business managers to better handle their work and respond to the dynamic changes in public opinion, Professor Li Zhijun, the author of this journal, directed the publication of the monograph on how to further make major public opinion. In the article, Professor Li’s six suggestions Public opinion can be described as a superb tool.