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实践是检验真理的唯一标准。一个创新的广告人,应当理论与实践并重。只有经过实践检验正确的理论,才能称得上是创新营销理论。
Practice is the only test of truth. An innovative advertiser, should be both theory and practice. Only through the practice of testing the correct theory, can be regarded as innovative marketing theory.