影视广告对促进中国经济的发展起到了显著的作用,但并没有达到有效传播,而企业投巨资做广告最关心的是有效性。为了全力提升广告客户的投资回报,本文拟对提升中国影视广告传播效果方式进行探讨。那么如何提高影视广告的传播效果呢?可以从影视广告与网络广告、品牌传播策略、营销传播策略相结合三个方面进行探究。 Television advertising played a significant role in promoting the development of China’s economy, but did not achieve effective communication, and the most concern for companies investing heavily in advertising was effectiveness. In order to fully enhance the return on investment of advertisers, this article intends to explore ways to enhance the effectiveness of China’s film and television advertising. So how to improve the effectiveness of the film and television advertising it? Can from film and television advertising and online advertising, brand communication strategy, marketing communication strategy to explore three aspects to explore.