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一、大学的品牌建设与CI战略CI又称CIS(Corporate Identity System),原意为企业形象识别系统。CI的概念最早出现在20世纪30年代。随着时代的发展,CI理论的应用范
First, the university’s brand building and CI strategy CI, also known as CIS (Corporate Identity System), originally intended for corporate image recognition system. The concept of CI first appeared in the 1930s. With the development of the times, the application of CI theory