目前高职院校都非常重视学生社团的发展,社团活动已成为高职院校校园文化的重要展示平台,但在社团的发展过程中也存在着一些制约社团发展的问题,本文在分析高职院校社团发展存在的问题的基础上,就如何建设高质量,有特色的品牌社团,提出了一些意见和建议。 At present, higher vocational colleges attach great importance to the development of student societies, and community activities have become an important display platform for the campus culture of higher vocational colleges. However, there are also some problems that restrict the development of social groups in the development of associations. Based on the existing problems in the development of college societies, some opinions and suggestions are put forward on how to build a brand association with high quality and unique characteristics.